Empowering media companies with data-driven insights. Media companies must adapt to rapidly changing consumer preferences and technological advancements. Our data science and SAP solutions provide media companies with deep audience insights, optimized content delivery, and improved advertising strategies, ensuring they stay ahead in a competitive landscape.
Core Technologies: SAP ERP | SAP S/4HANA | SAP BTP | Microsoft Azure
Reader and advertising data is scattered across multiple tools, preventing a real-time, integrated overview.
Das Abonnementmanagement ist komplex, und die Werbeeinnahmen bleiben ohne ein einheitliches System zur Kunden- und Zahlungsnachverfolgung instabil.
Editorial, distribution, and finance teams operate in silos, causing errors and duplicated work.
Rapid digital change demands new skills and agility, but fragmented systems slow our ability to launch modern products.
Data privacy regulations such as GDPR increase compliance effort, as consent and user data cannot be managed centrally.
Reporting for management or external partners is time-consuming and lacks consolidation, making it difficult to react quickly to market trends.
The media sector is being reshaped by digital transformation, with AI-driven personalization, the rise of streaming and subscription services, immersive experiences, and new monetization models. SAP enables media companies to master this transformation by integrating editorial, advertising, subscription, and financial processes into a single platform.
Over 1,400 customers
180 Countries
35+ years of innovation
SAP solutions for the media industry support all core processes from content creation and digital rights management to advertising sales, subscription billing, and financial controlling. The strength of SAP lies in combining creative and commercial workflows with finance and analytics in a single platform.
For advanced requirements such as audience analytics, streaming data, or personalized recommendations, SAP offers SAP Analytics Cloud and SAP Datasphere to unify insights across editorial, sales, and marketing.
SAP also provides industry cloud solutions like SAP BRIM for subscription and advertising billing, SAP Customer Data Cloud for consent and identity management, and SAP Rights & Royalty Management by Vistex for managing contracts and royalties. Through SAP BTP, media companies can extend and integrate with ad-tech, CRM, and OTT systems to accelerate innovation.
SAP S/4HANA is the next-generation ERP suite providing real-time data processing and analytics for a wide range of industries. It is SAP's flagship product set to replace SAP ERP.
SAP Enterprise Resource Planning (SAP ERP) offers complete business solutions, including real estate, manufacturing, planning, utilities, financial and human resource management.
SAP Billing and Revenue Innovation Management (SAP BRIM) manages billing and revenue streams for media and service-oriented industries, ideal for optimizing customer retention.
SAP Business Technology Platform (SAP BTP) provides cloud-based development and integration solutions across various industries.
SAP Analytics Cloud (SAC) is a platform for business intelligence, planning and predictive analytics that enables data-based decisions through dashboards, reports and real-time analyses.
Microsoft Azure is a cloud platform offering computing and data management services. It offers a data ecosystem with PowerBI, Synapse, Fabric, Data Lake, and Connectors to meet client's data needs.
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conactive GmbH
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ConactiveAmerica Inc
1110 SW 28th St
Cape Coral, FL 33914
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